We are a creative studio working at the intersection of fashion, identity, and craftsmanship. Our work redefines what a uniform can be, a considered expression of brand values, purpose, and connection.
Our approach is rooted in collaboration and understanding. By translating identity into wearable form, we create uniforms that foster unity, confidence, and professionalism, strengthening both internal culture and external presence.
Our creative process
We believe thoughtful design begins with intention and ends with purpose. Every project balances form and function, where aesthetics, usability, and identity are equally considered. Uniforms are more than functional garments — they are tools for communication that shape perception, identity, and workplace experience.
Our process is holistic and structured. From concept to final delivery, we work closely with our clients to ensure consistency, comfort, and craftsmanship. Material choices, detailing, and construction are integral to the final expression.
We prioritize quality over excess and relevance over trends. Through experience, refined execution, and a tailored process, we create solutions that endure — supporting brands, empowering teams, and standing the test of time.
Apparel
Branding
Editorial
Fashion
Styling
Art Direction
Creative Direction
Industries
Fashion
Culture
Hotels
Restaurant
Sustainability
Institutions
Entertainment
Clients
Munch Museum
Nasjonalbiblioteket
Credo Restaurant
Omar Sherif
Mxchine Girl
Blæst
Sol Seok
Holzweiler
Tom Wood
Team
Duy Dinh Ngo
Founder and
Creative Director
duy@1313selah.com
